Marketing Thought by Tony Green

A few weeks ago, I attended the SVAMA’s first annual Marketing Thought Conference. The conference was created to promote the ground breaking thought in the field of marketing. The keynote speakers were Guy Kawasaki (Art of the Start) and Andy Sernovitz (Word of mouth).
During a break in my duties as a volunteer I spoke to a gentleman who worked the semiconductor industry who remarked that the Chinese in high-tech based in China did not understand marketing.

It caused me to begin to think how that could marketing not be understood because in my opinion provided the backdrop for the large upswings in high tech. Did the technology provide the fuel for that growth? No, it was the benefits that the technology could provide the parties who were using the technology. In short, the adoption of these benefits is made by consumers like you and I. Furthermore, technology that is not available to provide a benefit will have no growth. Or revenue.

Marketing in its simplest form is providing a demand for a product or a service. High tech defined by innovative products and services being sold with rapid product life cycles. Since adoption of the benefits provides the growth how can one function without the other?

After the conference one of the attendees contacted our president and requested a workshop on this topic. I debated whether to go forward, however, I thought about the SVAMA’s motto “Stay Connected, Stay Informed”. How else could we better advance our motto by promoting and conducting a workshop on this topic?