Wednesday, July 1, 2009

Marketing My Career by Tony Green

Every professional should create a plan for marketing their careers. The plan does not need to written down all of the time, however, at minimum a mental game-plan should exist for getting the most out of your talents.

One of the best guides I have come across on how to market yourself is book called “Marketing your Career” by Linda Popky. One of the strengths was it used all of key words involved in marketing services and products among them positioning, differentiation, branding, and value proposition and deftly applied them to the ultimate product in everyone’s mind … you.

Linda was gracious enough to conduct a workshop on the topic while I was the V.P. of Workshops at the Silicon Valley American Marketing Association. (SVAMA)

Periodically, I re-read the book to ensure I am doing the things required to make certain I maximize my chances to having the most successful and lucrative career possible. In many careers including sales and management one often gets occupied in the day to day job requirements which accompany these types of positions.

It is easy to lose course of the overall picture of your desired overall professional destination. Case in point, I neglected reviewing my plan since I started my new position over a year ago. I am overdue for another review of Linda’s Book.

If you need guidance to your professional plan the following link to the website should set you in the right direction. http://www.woodsidebusinesspress.com/

The expense of time and money will be well worth your time if you are thinking about marketing yourself and your career.

10 comments:

Linda Popky said...

Hi Tony. Thanks for the kind comment about the book. Just wanted to let you know that I now have a companion workbook available, and I am offering workshops and coaching on this topic too.

The workbook is available at www.woodsidebusinesspress.com, or from Amazon.com.

Contact me, linda@popky.com for more info about the workshops and 1:1 coaching.

regards,
Linda

Anonymous said...

Better late, than never.

Anonymous said...

Precisely in the purpose :)

Anonymous said...

This blog is great! Thanks for your hard work on it.

Anonymous said...

Genial post and this mail helped me alot in my college assignement. Thank you for your information.

Anonymous said...

Good dispatch and this fill someone in on helped me alot in my college assignement. Thank you on your information.

Anonymous said...

Hey, just want to say hi. I'm new here.

Anonymous said...

You have to express more your opinion to attract more readers, because just a video or plain text without any personal approach is not that valuable. But it is just form my point of view

Anonymous said...

I really like when people are expressing their opinion and thought. So I like the way you are writing

Anonymous said...

It is never too late to learn.