Just watched Super bowl XLVI by Tony Green

Just another football game?

I watched the Super Bowl last Sunday more for the commercials than the outcome of the game. The Super Bowl historically is where several new commercials were shown for the first time, and in many cases, record audiences. As the downturn deepened scores of companies slashed their marketing budgets which resulted in less extravagant commercials.  

I noted the commercials were better than in the previous few of years. There were numerous segments from the automobile manufacturer’s which had been hit as hard as anyone during the recession. From the looks of the advertisements the tide seems to have turned enough to support the cash outlay needed to place a spot in the Super Bowl which is a stark contrast from the not to recent past where government money kept these companies in business.

Returning to the commercial theme the beer manufacturers returned to yesteryear with ads promoting everyone’s favorite chilled beverage especially Budweiser showing off its famous Clydesdale horses.

The halftime show featuring Madonna and Nicki Manaj entertained all, without any wardrobe malfunctions (never mind M.I.A flipping the world the bird) but mixed in Madonna’s hit records over the last 20 years music with some of the latest dance tunes. What can you say? , after all of these years, she still gives a good show.

Yes, indeed America is on the way back. Just like we all believed our nation would. I wish the turnaround had not taken so much time to get things righted….