Tuesday, January 19, 2010

Those "A" school electronics by Tony Green

Tony Green Blog - A school=

A few weeks ago I had an interview for technical trainer position at a manufacturer of medical equipment used to non-intrusively treat tumors inside the body.

The normal interview consists of a question and answer session with the hiring manager, human resources and other selected staff. For a this sort of interview the interviewees are also interested see how well you can create and organized lesson plan and present information in a lecture atmosphere.

Many companies use training equipment to train the attendees of the classes which are held. There are some occasions the trainers are responsible for maintenance the systems. In this case, the interviewee would want to want to check technical competency of any one they hire. This is in the event the equipment may malfunction and engineer or technician may not be readily available.

I am aware this sounds like a lot requirements for one trainer job. In any case, the interviewer asked me three questions as part of my technical assessment. The function of the following three pieces of electronic equipment: NAND gate, voltage divider and PNP Transistor.

I answered all questions, correctly of the top of head at 8:00 A.M. in the morning of the Monday after the Christmas holidays. Not bad, especially since I had not thought about electronics for at least fifteen years.

I thought to myself later that I did not major in electronics while in college. I learned about the electronics during my time in the Navy 15 years ago at Nuclear Field “A” Electronics School in Orlando, Florida. (Before it closed and the school moved to South Carolina)

My presentation went well so I believed I had a good shot to receive an offer. But no one interviews in a vacuum as one of the gentlemen I they had interviewed had over 10 years in technical training at a week known company for its strong training department and I had none. Therefore, I was not offered the position.

I was disappointed at first but later I felt good about my performance. My friend told me later I ranked second out of the four interviewers and two of the other interviewers were currently technical trainers! I guess I received some pretty quality training while attending in “A” school. I wish I could remember who my instructors were…

Sunday, January 17, 2010

My first year in Sales by Tony Green

Tony Green Blog - My first Year in sales
My employment in the sales profession now totals one year in duration. As an engineer entering sales at almost 40 years of age plenty of ups and downs would be experienced.
My motivation for joining the sales force was to use my technical background to help solve customer’s problems while at the same time earning at good living.

The requirement to perform while learning on the job presented me with many challenges. In my view, part of the reason was the existence in Silicon Valley of plenty of folks who are technical trained with previous sales experience. From my first year sales is something where you would prefer someone with experience even though you need to start somewhere. The result was I landed many interviews but received no offers.

One of the things I learned from those who are in sales is persistence is required. So I continued to push in search of the sales job when there were many other non sales jobs whose qualifications I met. Finally, I got a break and landed a sales position.

After doing the job for a year it became clear a company might be better served to hire someone with previous experience. Companies should seek to hire someone who wants to go the extra mile for customers who are the essence of what sales is about. How would I grade my performance as a professional in sales? I am still waiting to close my first large sale. The journey has had ups and downs; however, through everything I always try to focus on the customer.

Hopefully, the customer is where my focus will stay, on the person writes the check at the end of the day.

Sunday, January 10, 2010

Inbound Marketing and why it makes sense by Tony Green

Tony Green blog - Inbound Marketing

The training of sales people through the year’s taught in order to consistently meet your quotas cold calling was required to reaching out to prospective buyers. Many people from my experience and research dislike calling busy people of the blue. Even though there are uses for this practice, it is very time consuming with a low rate of success in regards to the amount of work.

Let’s face facts; most people are accustomed to receiving cold calls at one time or another. These interruptive tactics are where the prospect is required to stop what they are doing to hear your message. Better yet, they may or may not need your product. The internet has made things easier to promote interruptive messaging with the prime example being pop-up ads which many times do nothing to move the sales process along and in many cases becomes an inhibitor.

Every sales and marketer is a consumer in some regards. Do you like telemarketers or annoying popup when checking your personal email after a long day of work?

I was reminded me of a video I saw on YouTube posted by Hubspot.com in shows a scene which depicted someone in a sales management role imploring a sales person to get on the phone. The sales manager character states to the frustrated sales person, “If you are not dialing I am not smiling.”

Recently the emergence a different philosophy in which companies is creating content relating to the customers issues has changed the game. Promoting the information to the proper people allows qualified prospects to seek you out in question of how you can help solve their problems.

Does this sound too good to be true for most sales people? Yes, this is why large scale adoption of this concept is not commonplace.

Lately times are changing especially with Social Media with large companies are seeing the value of building communities with prospective clients instead of hiring sales to push products on them.

This method by all counts is easier on everyone, the sales force, the purchaser and that is the essence of inbound marketing. The idea makes perfect sense if one looks at the process in the eye of the customer, the transactions still occur and the pressure is eliminated from the entire process. This may not be adequate for most sales folks but is good enough for me.


My New Smart Meter by Tony Green

Tony Green's smart meter

The time had finally come. I never thought I would see the day. I received a letter from PG&E few weeks back stating someone would be installing a smart meter in our home. I was skeptical in light of the economy it somehow would fail to happen.

The old meter monitored the amount of electricity you used in kilowatt Hours and used this to determine your bill every month.

The new meter would allow, in addition, to measuring power but enable renewable energy sources such as Wind, Solar, and Plug-In vehicles to provide power back to the electric grid.

The installer arrived at my house and informed me they would be securing power temporarily to install the meter and would knock on the door to let me know prior to shutting off the power.

I am been reading in print and electronic media that these Smart Meters will be the wave of the future revolutionizing the method power is used and consumed. They will be required if the enormous potential of renewable energy would be fulfilled. The adoption of technology which changes lives often takes a long amount of time to transpire.

In fact, Electric charging stations were in the process of being installed in nearby San Jose which would enable Electric Vehicle to power up in the same fashion car acquire fuel at filling stations. This is an important hurdle that must be cleared it all Vehicles powered by batteries are going to gain widespread adoption.

Perhaps these events signal the beginning of the energy independent future we have dreamed of?

For now, I needed to stop visualizing about possibilities of the future. I hear a knock at the door. Perhaps the time to make alternative energy a reality is here at last.

Friday, January 8, 2010

Biodiesel versus Diesel what is the difference? by Tony Green

Tony Green  - diesel versus biodiesel


Diesel is any fuel used in diesel engines. These engines are used in various machines with engines including cars and trucks. The fuels are produced from distilling crude oil which results in a mixture of carbon chains varying from 8 to 21 carbons in length.

Biodiesels can also be used in any engine where diesel is used without modification. The primary from differences from ordinary diesel is its origin and its composition. It is derived from reacting fats or lipids (e.g., vegetable oil, animal fat (tallow)) with an alcohol and composed of (FAME) Fatty Acid Methyl Esters consisting of long-chain alkyl (methyl, propyl or ethyl) esters.

Why do both fuel work in diesel engines if one is based on petroleum and the other from vegetable oil?

The answer is provided by examining the structure of these two materials. After being processed from feedstock of crude oil Diesel fuel is typically composed of cetane, or n-hexadecane (C16H34),

A typical molecule of biodiesel after processing from its feedstock of vegetable oils is composed of a long chain of carbon atoms, with hydrogen atoms attached, similar to the diesel molecule except the end grouping identified as an ester functional group.

The energy from both diesel and biodiesel comes from the carbon hydrogen (C-H) bonds which comprise both of the molecules.

Diesel engines can burn biodiesel fuel with no modifications (except for replacing some rubber tubing inside the automobile that may soften with biodiesel). This is possible because biodiesel is very similar in its composition to regular diesel, shown above. Notice diesel also has the long chain of carbon and hydrogen atoms, but doesn't have the ester group shown in blue above.

Diesel is used in general as is while Biodiesel is blended in various proportions with gasoline. Blends of biodiesel and traditional hydrocarbon-based diesel are products most distributed for use in the retail diesel fuel marketplace. Much of the world uses a system known as the "B" factor to state the amount of biodiesel in any fuel mix: fuel containing 20% biodiesel is labeled B20, while pure biodiesel is referred to as B100. Blends of 20 percent biodiesel with 80 percent petroleum diesel (B20) can fuel unmodified diesel engines. Biodiesel can also provide power in its pure form (B100), but may require certain engine modifications to avoid maintenance and performance problems.

The future will see more biodiesels being used in place of conventional diesel in many applications including jet fuel. The adoption rate will be faster if the price of biodiesel becomes comparable or less to that of ordinary diesel. The transition had already begun as many applications, since jet fuel is the structurally the same was diesel, are beginning to use biodiesel to power their airplane fleets.

Images courtesy of http://www.goshen.edu/chemistry and http://www.dreamstime.com