Friday, April 4, 2014

Why I would want a personal logo for myself by Tony Green

Tony Green logo
Once in a while, entertainers have tried to describe themselves as an image or a logo. Remember when, his royal badness, Prince decided to refer to himself as “the artist formerly referred as Prince” and had a logo created which his marketing people pushed out to his listeners. Wasn't that the last we heard of Prince?  But I digress.

A business logo is the symbol which represents your company's identity. Its image will, over time, become the most recognizable representation for your company. A logo is designed to bring your company to a prospect or customer’s mind. The image attempts to capture the essence of what the company is about.

Companies create logos with the help of graphic artists under the direction of the marketing department who manage their companies’ brand to ensure a constant message is communicated, which with any luck will differentiate them from their competitors.

Now think of the concept on personal level. My thinking was a person represents an image to any one he/she meets.   Every person is their own brand regardless if they realize it or not. In my case, I'm technical/mathematical, but sharp, detailed and to the point with a clear creative side. Why not try to create an image to describe what I am about?

Does my decision to get a personal logo to put on my updated website as well as this blog seem a little less crazy?   More importantly, how did I do?