Is this the value I am getting? |
One Friday evening a few months ago I had just cleared the
dishes from the dinner table and I heard a knock on the door. For some
unexplained reason, I answered instead of delivering my customary message of
“Not interested” through my locked front door. My visitor happened to be a
representative of Comcast who wanted to speak with me. I politely informed her
I was already a Comcast customer. She explained that was the reason for her
visit; my current coverage needed to be discussed so I might get the maximum
value for my account. All the while she referred to this clip board with paper
attached as if forms would make this intrusion on my evening more official.
I found the idea annoying that someone who I did business with
would show up on my front doorstep unannounced after dinner on Friday
evening. I am aware, as a technical
sales person, folks in general are becoming less and less tolerant of
interruptive sales techniques. Is it
prudent to risk affecting the customer relationship to gain a slight increase
in their revenue stream? Perhaps Comcast
believes there are not any other choices of vendors for all of these services
and if they continued to pound, prod and otherwise interrupt its customer base
they will be successful in milking incrementally more money out of their
accounts.
Maybe I would have preferred to have received the call and
simply hung up. Then again, I reminded myself showing up on my door step is all
about the value I could be receiving.
If they wanted to add value why no add additional channels to my cable offering
without increasing my rates.
Once I calmed down I thought about the offer I get from
AT&T to bundle my HDTV, High Speed Internet and phone service under one
bill. If this is how Comcast is going to treat its customers should I take them
up on their offer?