Image of Japanese worker |
One of the latest attempts by the Japanese government to
save energy has been to the increase temperatures on Tokyo’s trains and office buildings
with the intention of lowering their energy input.
One method the government had elected to persuade the
generation to adapt to warmer trains during Tokyo’s notoriously hot summers is
allow business people to forgo the typical suit and tie and go with a shirt
sleeve shirt common referred to as “cool biz”. The Japanese Ministry of the
Environment (MOE) began advocating the “Cool Biz” campaign in summer 2005 as a
means to help reduce electric consumption by limiting the use of air
conditioning.
The Cool Biz dress code advises workers to starch collars so
they stand up and to wear trousers made from materials that breathe and absorb
moisture.
As a show of support all of the government leaders practiced
Cool Biz. Former Prime Minister Koizumi was frequently interviewed without a
tie or jacket, and this produced a significant advertising effect.
Yet many still wear suits and ties for business reason as
old customs are difficult to change. Even those who favored the idea of
dressing more casually became self-conscious during their commutes when they
were surrounded by other commuters who were all wearing standard business
suits. In addition, many government employees stated they felt it was impolite
not to wear a tie when meeting counterparts from the private sector.
Another method implemented by the government is designating
one of the cars as a "weak" car which is maintained at a higher
temperature with the intention of reducing energy consumption. During a summer
rush many commuter choose not to sit in this car.
Which brings me to the question of whether minimizing
our energy footprint energy ever provide sufficient motivation to modify the
way we live our lives? Is a little inconvenience enough reason to warrant to
change the method we are accustomed to conserving our energy?
As a measure the impact, in 2006 the MOE estimated that the
campaign resulted in a 460,000-ton reduction in CO2 emission which is the
equivalent volume of CO2 emitted by about 1 million households for one month.
I guess business will never be cool enough yet the concept
where only executives and old school salesman wear suits and ties for the
reason they are unnecessary has worked brilliantly in Silicon Valley for more
than the 10 years I since I moved there.